The Logo and main mascot “Mr. P” of the famous North American potato joins the challenge of transformation or “glow up”, with a minimalist style and more striking tones in it's packaging. Thus, the potato brand is committed to a streamlined and modern look for it's product and icon.

Similarly, with a more dynamic mustache, sharper michi, bright eyes and more expressive eyebrows, Mr. Pringle joins the challenge of "glow", which refers to an improvement in physical transformation, which has been done very popular on social media as a before and after of the character.

The well-known brand, owned by Kellogg's, spent two years researching for a modern presentation, so they partnered with former NFL player and television celebrity Victor Cruz to promote the “glow up” transformation challenge through social media. The result is a brighter packaging and a more dynamic logo.

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