The brand is taking a leap forward by introducing an entirely new visual design that will be present at every touchpoint of the customer experience. Inspired by authentic and delicious food, in 20 years the latest look marks the first complete makeover and will more authentically represent Burger King's values.

The announcement points to a commitment to digital expression and recent improvements in food quality and taste standards, the removal of artificial colors, flavors and preservatives, as well as an ambitious commitment to environmental sustainability.

Today, Burger King strives to ensure that its guests feel good about their food, and this is reflected in the visual identity, restaurant design and the entire digital experience.

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